How many of us are aware about a certain Ustad Ahmad Lahouri? Not many, I presume. Yet, he had made a contribution to this planet, far significant than some of the other known personalities. He had given us the “Symbol of Love“! Yes, he was the chief architect of the Taj Mahal. Still, even today, when people talk about the Taj, they speak of emperor Shah Jahan and his idea of eternal love: His vision of creating a magnificent structure on the face of this earth, depicting love, is what catches the people’s imagination.
What does the above example tell us? It tells us that people remember the visionaries, not the ones who implement those visions! A simple or complex idea that manages to catch the people’s fancy is a rare phenomenon and the person who conceptualizes such an idea belongs to a rare species!
When we think about the Taj, we think about Shah Jahan. When we think of Apple, we think of Steve Jobs. Apple had brought about a ground breaking revolution in the field of personal computers. They were giving their big brothers, IBM, sleepless nights. But, it was not Steve Jobs who was developing these technologies. It was, his partner in crime, Steve Wozniak, who played around with various chips and processors like a possessed scientist. But, he didn’t know that he had stumbled upon gold! Good for him, though, that Jobs did!
The moment Wozniak had given Jobs a detailed demonstration of his latest invention, Jobs was transfixed! He had a vision! He knew, with proper investment and production, the compact personal computers which Wozniak had ingeniously engineered, could be made a house hold item.
Even Wozniak, himself, was wary of this vision which Jobs had. However, Jobs was firm in his belief and let nothing come in the way of him and his dreams. The rest, as they say, is history!
Steve Jobs wasn’t the man doing the R&D. He wasn’t the brains behind the high performance of the OS or the reduction in the number of chips. But, he was, definitely, the brains behind the marketing and the promotion of all Apple products. His dare devil advertisement in the mid eighties, where he takes a dig at IBM, is still considered to be one of the most outrageous and effective commercial of all times!
However, Steve Jobs won the most number of accolades in his later life, when he single handedly rescued Apple from a position of bankruptcy to a position of profitability. He did an extensive market research and found out that there was an opportunity, begging to be seized in the music player industry. Jobs, thus, came out with the I-Pod and put out all the stops for its promotion. He believed that this was the road ahead for Apple and this is what the people would connect to. Again, his vision turned out to be true and within a year of it’s launch, the I-Pod had managed to capture a lion’s share of the market!
People don’t remember that Steve Jobs had blatantly ripped off Zerox’s GUI or their idea of a mouse. They don’t remember Steve Wozniak’s ingenious engineering skills, at least to that extent. However, they remember the sleek, elegant style of all Apple products. Steve Jobs had created a brand and it was this brand which managed to create a stir!
Jobs knew how to make meaningful innovations. He put this on record when he said:
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”
It is hard when you lose a man like this, but anyway, Happy birthday Steve! “I-Love” you!